Q: Why Should I Bother Staging My Home?

Here’s how staging helps your home take center stage.

Let’s say we have two properties that are completely the same—updates, granite countertops, vinyl wood plank flooring, square footage, and neighborhood are all the same. Now, imagine that the occupant of one of the homes is a hoarder; their stuff is scattered everywhere, with no rhyme or reason, and there seems to be no flow to the home whatsoever. Conversely, the other home right next door is clean, staged professionally, and looks like a model home. Which of these two homes do you think will sell for more? The staged one, of course. 

A lot of people simply can’t see past the present distractions within a home to envision what it could be in the future. Buying a home is an emotional experience, and when it comes to emotions, humans struggle to push past appearances. 

Let’s say you’re eyeing a new Rolex watch. Do you think you’ll pay more money if that watch is for sale at a random garage sale, or if that same watch is for sale on Rodeo Drive? It’s the presentation and staging of the watch—and the certainty offered therein—that will get you to pay more for it. 

Dated items in your home will make buyers subconsciously think the home itself is old.

At 2:02 in the video above, you can see some examples of great staging that helped make properties look well-kept, move-in ready, and full of potential! Make sure your home looks bright, light (i.e., neutrally colored walls and well-lit rooms), and clean so potential buyers don’t start subconsciously projecting issues onto it: “Oh no, I’ll have to paint these two rooms,” or, “The living room seems too small for our needs.” 

Staging doesn’t automatically mean bringing in new furniture; it often means optimizing what you already have. That said, be mindful of dated items within the home. If your couch is from the ‘80s and your kitchen table and cabinets are antiques, too, their presence will make the whole house feel old. 

As always, if you have any questions about how to buy or sell real estate, don’t hesitate to give me a call or shoot an email my way. I’d love to hear from you and help in any way I can!

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